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Nick Jr. is a television brand that began as a weekday programming block on Nickelodeon. The block debuted on January 4, 1988, and is aimed at younger children than the rest of Nickelodeon's programming. As of December 2019, the block plays on weekdays from 8 AM to 3 PM.

On September 28, 2009, Nick Jr. became its own 24-hour cable network, replacing the channel space held by Noggin. The Noggin brand stayed dormant for several years, but it was eventually relaunched as a streaming service in March 2015.